A- When you are
comparing your search engine ranking reports from month to month,
it is completely normal to see your positions fluctuating over time.
Some positions will increase and some will decrease.
This fluctuation is due to many factors including
the fact that search engines are changing ranking algorithms.If
you notice that your keywords are falling drastically or seemed
to have dropped out of the index completely.Major engines such as
Google and AltaVista will switch between database's, so try back
in a few hours or a day or two and monitor it closely over the next
few weeks.
Sometimes, an engine will drop your placement for
no apparent reason, only to replace it a few days later, sometimes
at a higher ranking than it was in to begin with. Engines will also
sometimes return different results at different times of the day,
so be sure to check throughout the course of the day.
If you find that your listing is not coming back
after a few weeks of monitoring, it's possible that the engines
have made major changes. Your listing may come back in the coming
months and it may not. It's best not to make any changes until you
are sure that your position will not come back.
Take a look over your competitors pages. Is it
obvious why they were able to win your position? Can you think of
ways that your site can be improved?
If so, begin planning adjustments. Adjust the
keyword frequency and prominence in your meta tags and body. Include
more quality pages with-in your site. Try creating more content
oriented pages. Add more link text that includes your keywords.
Link to popular sites that revolve around a theme similar to yours.
Continue to build up your link popularity.
If you had your site at the top once, you have
what it takes. If you are determined, you can get it back to where
it belongs again. When you are confident that your changes have
a good chance at gaining back their high placement, consider re-submitting
your pages. |
